Tapia Advertising is a full-service public relations firm in Colorado Springs and Denver Colorado – known for its strategic approach to helping clients meet their varying organizational goals. With over thirty years experience, we have established a reputation for staying on the edge of change in the public relations industry, often pushing the industry itself forward. We offer our clients a wide range of services, which you’ll learn about within the following pages. What is typically difficult to communicate within a written proposal is the personality and passion of Team Tapia. We like to say that we’re equally passionate about working in the field of public relations as we are about the clients we work with. We seek to inspire, motivate and encourage behavioral change throughout a variety of industries and clients that we are truly fans of and believe in.
Overall, we’re a strategic player in what we consider to be a game of relationships. We ask a lot of questions, and we keep you involved every step of the way. We find this to be the most valuable and mutually beneficial means of accomplishing your goals and objectives – working together and with you, instead of just for you.
We have many relationships with the local media stations & publications. Tapia Advertising is Influential and we will bring these attributes to our work. We believe you will find our expertise and passion highly valuable. Over the years, Tapia Advertising has coordinated, facilitated, marketed and executed many events that have included large, medium and small sized events, including one day events that have drawn record crowds to large scale 2 day events that have attracted record crowds with over 70,000 attendees. When it comes to Dotting the I’s and Crossing the T’s, Tapia Advertising has taken great pride in detailed organization when creating events for our clientele.
Tapia Advertising was built on understanding sales strategies, experience, and the ability to listen. A driving force maneuvering through the constantly changing marketplace, the company places the right person at the wheel on each project depending on the needs. It is a key strategy to any business to have superb PR. Tapia Advertising is known for having a substantial amount of publicity during our events, promotions and charity fundraisers.
Tapia Advertising specializes in public relations in Colorado Springs and getting your message across. You have unique objectives and a cookie cutter approach will just not do, but we know the tried and true, and most importantly, what works… We want to hear about your goals, and we will deliver a plan that will help you to achieve them. We can help you to succeed because we know that well researched and thought-out plans, sound ideas, and great creativity can be both cost-efficient and effective, paid media can be nicely negotiated, and there is always opportunity for improvement in the business operation. We work together, collaborating on your project toward your satisfaction. Our hands-on approach has benefited our clients in ways that larger firms could never achieve. Our professionals are experienced in working with many different industries. Tapia Advertising will be your best bet when you are looking for an advertising agency in the following city markets.
Colorado Springs, CO
Los Angeles, CA
Las Vegas, NV
New York, NY
Oklahoma City, OK
Salt Lake City, UT
San Antonio, TX
From the moment you hire us, we hit the ground running…
Tapia Advertising takes great pride in creating and generating results for our clients. Your success means everything to us! The benchmark for any organization’s media activities is solid media relations. While functional in nature, writing press releases, monitoring media coverage and responding to journalists’ requests for information is vital. It fosters relationships with the regional media, and also allows us to fundamentally serve the organization. Tapia Advertising has well-established ongoing relationships with editors and reporters of key media outlets and we know how to package and present your goal. We understand which TV, radio, print, and Internet venues have target audiences you need to reach, and we can create special events and activities that will garner live and positive coverage for your event. We work with every Television News Station in Southern Colorado.
What Makes Public Relations Different From Advertising
If you’re trying to promote your company, you may have questions about advertising vs. public relations. These two industries are very different even though they’re commonly confused as being one and the same. The following ten properties just scratch the surface of the many differences between advertising and public relations.
1. Paid Space or Free Coverage
Advertising: The company pays for ad space. You know exactly when that ad will air or be published.
Public Relations: Our job is to get free publicity for the company. From news conferences to press releases, we are focused on getting free media exposure for the company and its products/services.
2. Creative Control Vs. No Control
Advertising: Since you’re paying for the space, you have creative control on what goes into that ad.
Public Relations: You have no control over how the media presents your information, if they decide to use your info at all. They’re not obligated to cover your event or publish your press release just because you sent something to them. We have many contacts in the news industry and make sure your story is read and heard!
3. Shelf Life
Advertising: Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
Public Relations: You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won’t publish your same press release three or four times in their magazine. The art of great public relations is to make that one article or news story phenomenal and more importantly, memorable!
4. Wise Consumers
Advertising: Consumers know when they’re reading an advertisement they’re trying to be sold a product or service. The consumer understands that we have paid to present our selling message to him or her, and unfortunately, the consumer often views our selling message very guardedly, Paul Flowers, president of Dallas-based Flowers & Partners, Inc., said. “After all, they know we are trying to sell them.” Even though the customer is aware they are being sold, a creative advertising agency makes it an art on how to disguise that element of advertising with a honest and trustworthy approach.
Public Relations: When someone reads a third-party article written about your product or views coverage of your event on TV, they’re seeing something you didn’t pay for with ad dollars and view it differently than they do paid advertising. Where we can generate some sort of third-party ‘endorsement’ by independent media sources, we can create great credibility for our clients’ products or services.
5. Creativity or a Nose for News
Advertising: In advertising, you get to exercise your creativity in creating new ad campaigns and materials.
Public Relations: In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media.
6. In-House or Out on the Town
Advertising: If you’re working with an ad agency, your main contacts the agency co-workers and possibly the agency’s clients. If you buy and plan ad space on behalf of the client like the Media Director does, then you’ll also interact with media sales people.
Public Relations: You interact with the media and develop a relationship with them. Your contact is not limited to in-house communications. You’re in constant touch with your contacts at the print publications and broadcast media. Even when your not pitching them on a story.
7. Target Audience or Hooked Editor
Advertising: You’re looking for your target audience and advertising accordingly. You wouldn’t advertise a women’s TV network in a male-oriented sports magazine.
Public Relations: You must have an angle and hook editors to get them to use info for an article, to run a press release or to cover your event. Tapia Advertising strategizes on that angle.
8. Limited or Unlimited Contact
Advertising: Some industry pros like the ad agency’s top executive have contact with the clients. Others like copywriters or graphic designers in the agency may not meet with the client at all. It’s always up to the client on how much interaction they prefer to have with the ad agency.
Public Relations: In public relations, you are very visible to the media. PR pros aren’t always called on for the good news. If there was an accident at your company, you may have to give a statement or on-camera interview to journalists. You may represent your company as a spokesperson at an event. Or you may work within community relations to show your company is actively involved in good work and is committed to the city and its citizens. Tapia Advertising takes care of this for you. Anytime from damage control to simple reputation rebuilding.
9. Special Events
Advertising: If your company sponsors an event, you wouldn’t want to take out an ad giving yourself a pat on the back for being such a great company. This is where your PR Agency steps in.
Public Relations: If you’re sponsoring an event, you can send out a press release and the media might pick it up. They may publish the information or cover the event. With Tapia Advertising, our job is to make sure they cover your event.
10. Writing Style
Advertising: Buy this product! Act now! Call today! These are all things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product.
Public Relations: You’re strictly writing in a no-nonsense news format. The media disregards any blatant commercial messages in your communications.