Tapia Advertising is a full service marketing agency based in Colorado Springs and Denver Colorado.
A fully integrated advertising campaign is one of the important components of a business marketing plan, but certainly not the only one. The key to great marketing is to provide remarkable content to your clients and customers… The advertising campaign is the media that you use during a certain time frame to promote a service, product, or event. Business owners often confuse marketing & advertising as the exact same thing. Advertising & marketing do share some similarities, but they each have plenty of differences. Understanding what those differences are can help you grow your business, make more sales and establish a stronger foundation for your company. It’s important to understand your company’s demographics and how to reach them without spending a fortune in advertising. Every small business is different! Creating a marketing campaign for a coffee shop is entirely different than developing a marketing campaign for a doctors office. A clever marketing agency will know how to read the results, make changes where they need to be perfected for the product and execute fantastic campaigns that attract customers to your business.
First and foremost, what is Marketing?
Marketing is a wider range of advertising activities for your company’s products or service. Those activities can be described as the following…
- Research
- Advertising
- Sales Goals
- Strategy
- Demographics
- Cost Comparison
- Public relations
- Preperation
Tapia Advertising focuses on developing effective strategies to achieve marketing objectives in a rapidly changing economic, political, and social environment. Our agency is always on top of what’s trending with the latest ways to reach your target audience. The future generation of consumers will expect ads to be engaging, they will expect the ads to be interactive, and perhaps most importantly, they will expect the ads to be relevant to their personal needs, or they won’t take notice of your message. You have to reach the ever-changing needs of these new consumers. Tapia Advertising can create the most effective plan for your business that targets the consumers that will spend money with your company. Tapia Advertising specializes in every aspect of marketing. We pride ourselves on making it a science and perfecting the most affordable way for our clients to market their business. The overall goal to any marketing campaign is to generate more business.
- Brand marketing
- Referral marketing
- Video marketing
- Affiliate marketing
- Search engine marketing
- Television Marketing
- Digital marketing
- Keyword marketing
- Social media marketing
- Content marketing
- Mobile marketing
- Radio Marketing
Think about this, say you spend $3,000 for one month of television advertising and generate 400 new customers that equates to $15,000 worth of sales, that’s a good return if your overhead and employee fees weren’t too costly for the past 30 days. The key is to generate the most response possible with every marketing campaign you do. You already know that the money you put into advertising and promotion flows back to you many times over. Marketing is also geared toward one product or service, but as you can see, it’s a lot more involved than merely pushing a product. Tapia Advertising specializes in everything to do with marketing and advertising. Give us a call; we are more than happy to give you free advice.