The Super Bowl Social Brand Scoreboard Report measures the ROI and digital impact of Big Event ads COSTA MESA, Calif., Feb. 14, 2011 /PRNewswire/ — This year’s Super Bowl game set records for a TV audience, averaging more than 111 million viewers. So how did the overall brands fare? Who was able to capitalize…
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Did you hear that? It’s the fat lady, singing her heart out. Activision released a bombshell today during their latest earnings report by announcing that the once-vaunted Guitar Hero franchise will be unceremoniously put to rest for the forseeable future. “Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar…
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Late last year, Google surprised everyone by suddenly blocking Facebook from being able to import contacts from new users’ Gmail accounts. When it happened, everyone knew that we were watching two tech giants exchange their first earth-shaking blows for the future of the web. It’s only gotten worse from there as the two colossi have…
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