For Charlie Sheen, 140 characters may be worth a million dollars. Out-of-work actor Charlie Sheen recently confessed plans to join Twitter — with the intention to make $1M from the “cash cow.” He’s not alone. Celebs across the country are trading tweets for tender, leading some to fear social networking has become more a means…
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Breckenridge Brewery Introduces ‘Gravity-Activated Pouring’ Beer ads are more than just competitive, you can consider it all out war! To convince drinkers it’s the coldest beer in town, Coors Light has for a while made a big fuss over its “cold-activated” cans and bottles on which special thermochromatic ink turns the mountains blue when the…
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Insurer Chooses Successor for Fired Gilbert Gottfried Aflac has chosen its new duck voice, and though there was speculation during the audition process that the insurer might opt for a female spokesduck this time around, it wasn’t meant to be. After more than 12,500 live and online auditions, Aflac chose Dan McKeague, a 36-year-old father…
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Network’s Successful Social Campaign Aimed at Reaching 500,000 Likes Is a Milestone for the Industry. In the brave new world of social TV, viewers get rewarded for liking a show with — what else? — more show. For the first time, a program has created a Facebook-only full-length episode as the fans’ prize for reaching…
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First, Diet Coke beats Pepsi. Now, Coors Light is close to dethroning Budweiser as the nation’s best-selling brew behind Bud Light. “Budweiser is going down, baby,” MillerCoors Chief Marketing Officer Andy England promised distributors at the brewer’s convention in San Antonio last week. But he didn’t stop there: He brashly predicted that not only will…
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