Social Media Marketing For Your Business is Essential more than ever today! If you don’t have Facebook, Twitter, Instagram, Pinterest Or YouTube, you are not doing good business!
It’s no secret that more than 78 percent of businesses have a social media person dedicated to their social media. As an effective business tool, social media has matured dramatically over the last few years, with the average team having grown to more than 15 people in 2013. A growing number of small businesses are at least making an effort to expand their social media presence by having an employee post, tweet and share content for them, but this is never going to work. It’s important to remember that employees were hired for a completely different reason. For example, a local dealership hired Tapia Advertising 2 years after 4 attempts to have an employee run the social media strategy for the company. They were either fired, distracted or simply did not have the time to be properly social. Giving us the chance to take control of all social media for this particular car dealership has been a dramatic change within sales, customer interaction and overall business. An interesting fact is 17 percent of companies identify their social media policy as mature, with slightly more than half saying that their employees are knowledgeable about the social strategy.
Here are the stats that stand out to me the most along with additional “vital” data…
Most Popular way to access social media:
- 54% – Mobile
- 35% – Computer
- 11% – iPad Or Tablet
People blabbing About Brands On Social Media:
- 55% – Have
- 45% – Haven’t
Social Media Is Integral To Your Life:
- 31% – Agree
- 72% – Disagree
Social Media facts and stats for this year:
- 4.2 billion access social media accounts using their mobile device
- Today, there are 10 billion Facebook apps developed so far.
- Tweet Tip – 28% of Re-tweets on Twitter are done by asking, “please RT!”
- Surprisingly low, 40% of marketers use Google +, 70% want to learn more.
- 42% of users update their profile info on a regular basis with LinkedIn
- As we speak, 8,000 users like or share photos on Instagram every second!
Here is the reality on why you shouldn’t hire a younger employee to do your social media. They may be focused on their own social-media activity firstly. Because of the above, if you hire a young employee to manage your social media, you may also need to worry about how he or she is actually spending his or her time. Will you need to be monitoring the person? Social media for business is really so many things wrapped into one: marketing, customer service, public relations, crisis management, branding. How deep is the experience of a young employee in delivering any of these things? Think about it, if you are old school (nothing wrong with this) and don’t understand how facebook, twitter or instagram work, that doesn’t mean go to the first hip employee to take these tasks over…
Ask yourself this before having your employee run your social media. “Do they really understand my business?” You are handing the keys to your social-media kingdom to a newcomer/amateur, but there’s plenty that he or she needs to understand beyond the social tools themselves. What are the fundamentals of your products or services? What makes you stand out from your competition? What are the typical expectations of your customers? What does your company stand for? How will they handle complaints and reviews? What type of creative content will they post? Will they be willing to respond to customer questions on their days off? Even if they know the answer will they respond to customer questions at all? You get where I’m going with this…. No employee will be able to absorb these issues overnight, of course–but a Social Media agency will have already of put these concerns into action before your employee could answer the second question above…
Will they try to be entertaining? People like to be entertained, on social media as well as everywhere else in the world. Will a employee understand the boundaries of humor and entertainment appropriate to your target audience, or could your audience wind up being offended? What might be funny to them might not be funny to your customer. Social-media experience is not the same as technical experience. Good social media requires a combination of both. Successful social-media management involves production requirements, tools, analytics, and other aspects of work.
This is important! “Social-media management can become crisis management.” The real-time nature of social media can quickly turn fun engagement and conversation into a public relations disaster, especially if the person behind the wheel isn’t thinking a few steps ahead and instead of thinking what night club they plan on going to that evening. Are you really willing to take that risk? Try it, hope this article helps you to think before you put a delicate part of your business in the wrong hands.
Your business needs a professional team to strategize creative content for your facebook or twitter. Plus they do this for many other businesses and already know how to make your page popular. Let the pros take this project on for your business.