At Tapia Advertising, we absolutely love the term guerrilla marketing. It pretty much describes what the movement is all about, doesn’t it? To put it simply, as a guerrilla marketer you try to promote your business or a product using unconventional methods which usually do not involve any or very little money to be spent.
Guerrilla marketing allows you to think outside the typical marketing box of an ad and a flyer (sorry, traditional marketers but that is true) and use any tools available to you to promote your company to the world.
Commitment You should know that a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.
Investment Marketing is not an expense, but an investment–the best investment available in business if you do it right. With the 18 secrets of guerrilla marketing to guide you, you’ll be doing it right.
Consistent It takes awhile for prospects to trust you. If you change your marketing, media and identity, you’re hard to trust. Restraint and repetition are two great allies of the guerrilla.
Tapia Advertising’s guerrilla marketing efforts have focused on businesses making money. Nonprofit organizations need to spread their word, too, and today many of them are turning to guerrilla marketing tactics to reach their target audience.
It is one thing to be reading about marketing, absorbing all the information and even learning it. However, launching a proper marketing campaign is something completely different. And as much as it may still be quite easy to do for an established business, when you are only starting out, things are not that simple.
There are many aspects of marketing that can scare new business owners, the budget being usually on the top of the list. Naturally when you are only beginning to operate as a business, you very rarely have any income at all, let alone profit to spend. No reason to worry, Tapia Advertising is known for our out of the box, packing a guerrilla punch of creativity that is sure to raise an awareness of your business!