The Super Bowl Social Brand Scoreboard Report measures the ROI and digital impact of Big Event ads
COSTA MESA, Calif., Feb. 14, 2011 /PRNewswire/ — This year’s Super Bowl game set records for a TV audience, averaging more than 111 million viewers. So how did the overall brands fare? Who was able to capitalize on that audience and carry over success into brand interest and engagement? Which advertisers “won the web”?
These are some of the questions answered in the Super Bowl Social Brand Scoreboard report from digital agency ymarketing. The report measures how well this year’s Big Game advertising dollars influenced online and social consumer behavior.
Because this year saw many advertisers encouraging participation on social media networks like Facebook and Twitter, the report highlights key benchmarks such as an increase or decrease in volume of social media metrics such as Facebook fans, Twitter followers, YouTube viewings, Social Sentiment, search volume and more. So while Sunday’s Super Bowl between the Green Bay Packers against the Pittsburgh Steelers is already decided, the battle of these big brands for consideration in the mind of the consumer has only just begun.
In the Report:
- 20+ million Views on YouTube – Read how Volkswagen’s Little Darth Vader won the Web.
- 97% Gain in Facebook Likes – Learn how PepsiMax’s over-the-top stereotyping, comedy and sexism paid off.
- 5,835 New Twitter Followers – Discover how E*Trade’s baby ads are still popular with the public.
“While we love reading and hearing the thoughts of Super Bowl ad critics, we believe there is a deeper story unfolding via Tweets, Wall Posts and Video Ratings,” says Donald Nosek, VP of Business Development at ymarketing. “We think using online consumer behavior as a proxy to select the winning Super Bowl advertisers is a viable approach; and this report shows that.”
Companies that advertised include: Anheuser-Busch, Audi, Best Buy, BMW, Bridgestone, Chrysler, Coca-Cola, Hyundai, Mars, Mercedes-Benz, PepsiCo and Volkswagen.
The scoreboard will give companies a statistical snapshot of the connection between big event advertising and online marketing. The full report is available at http://www.ymarketing.com/SuperBowl2011